Designing Your Office to Reflect Your Brand
Brand identity is one of the markers of a great company. Companies invest significantly in developing their brand’s look not just in the visual aspect when it comes to logos, but also in its architectural presentation as an entity. If you’re looking to place your mark in the market, you have to know how to endorse your company’s vision and mission not just in its service but also in its workplace look.
Finding your brand’s visual identity
A brand is merely a representation of the service that a company provides. Food and beverage providers often incorporate bright and straightforward colours with their logos in attaching it to their products’ design options. Professional establishments like hospitals, firms, and banks make sure to show a brand of strict and reliable service by having dark or bright tones of colour in line with their interior design; that’s why you don’t see any banks in neon green or flashy tones so that you know that they’re not fooling around.
A brand’s identity can be defined easier if you create a word map of adjectives that represent what your company embraces. Words such as excellence, professionalism, and trust can stay with cool and bright colours while words such as creative, personalised, and unexpected might use wild colour choices depending on the product. If you’re company still has trouble figuring out what it wants to be, then you might want to have a meeting to define what you stand for and what direction your visual aesthetic should take.
Settling on an aesthetic
Once you’ve decided on what your verbal description as a company is, you can work on translating it into physical qualities. ‘Professional’ could mean sleek, modern, and stylish; this could mean that you would show your brand’s vision more by having strongly-lit offices with cool colours for your flooring and door options. ‘Comfortable’ could range from having a rustic look of wooden floorboards and warm pastel tones for your flooring and wall paint options.
Depending on the aesthetic that you push through, you’ll also be given a hint as to what type of furnishing you should buy for your office space to complement your design choices. If you’re having problems in figuring out how to translate your company’s brand to an architectural design, expert office design services are offered by interior designers who can give you an array of options when it comes to settling on an aesthetic.
Scouting your competitors
There’s a reason why clinics all look the same or how cafes are all a fan of couches and bar stools. These industries have defined their identities with the masses, and they’ve managed to influence each other on which design choices work. Knowing your competitors could teach you a few things about what you should place in your own office space. The more significant challenge isn’t figuring out what your competitors use but knowing what will be unique to your aesthetic to make your brand’s design a cut above the rest to catch your customers’ attention.